Archive | June, 2012

A Moment of Clarity, June 2012 – Process in Pink

Breaking Down the Bureaucracy Within

From Volume 5, Issue 6:A client I worked with about 20 years ago recently discovered something shocking. The carefully created process his company developed to get from initial meeting to satisfied client—a process that worked well when I was working with them—had ballooned from 40 steps to more than 600! It had become a monster. As we discussed his problem, I realized that organizations are just bigger versions of ourselves, and that we’re all in danger of creating these kinds of monsters within.

The Question That Can Change Your Life

From Volume 5, Issue 6:Wow! Yesterday, I participated in a branding strategic implementation meeting with a client and his new branding gurus, goBrandgo. They covered all the usual questions—How is your industry perceived?, How are you perceived?, etc.—and then they asked something that left my client dumbfounded and impressed the heck out of me.