April 25, 2024

Do You Know Too Much?

From Volume 3, Issue 11: Bob’s an insurance agent, and suddenly, after 20 years in the business, he’s failing at his job. He’s making 20 calls a day but the sales just aren’t happening. “I know how to make sales. I’m good at what I do!” he says. “At least, I thought I was.” Bob’s making a classic mistake that you might be making too: becoming too good at what he does.

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