What Part of “No” Do We Not Understand?
by From Volume 7, Issue 5:When I assembled a group to write The Positive Power of No: How That Little Word You Love to Hate Can Make or Break Your Business back in 2003, I had no idea it would be the foundation of most of the Clarity work I do today.
We had a credo when we were crafting the book: “‘No’ is the foundation of freedom, the cornerstone of clarity, and the icon of integrity.” So why are we so hesitant to pull out that powerful little word? And how you can use it to your advantage?