May the Process Be with You
by From Volume 5, Issue 2Yoda once said “Do or not do. There is no try.” I’ve found those words less than helpful. In almost 35 years of working with teams to improve results, sales, market penetration, and team solidarity, as well as reach a myriad of other goals, I never saw anyone, as Nike says, “Just Do It.” But I have seen a lot of success using the process I recommend.