Tag Archives: Yoda

Why I’m Going Against Yoda (and Mom, Dad, and Mrs. Merriwether)

From Volume 5, Issue 8:Occasionally I challenge the wisdom of the Jedis by claiming that Yoda’s famous quotation from Star Wars Episode V: The Empire Strikes Back—“Do or do not. There is no try”—is just not a productive attitude for most of us. Yoda’s words tell us that we should be able to step off cliffs and not plummet to our doom. Or drive a Rally Ford Fiesta in a World Rally Championship event and win. But if you buy into this thinking, you’re setting yourself up for a lifetime of frustration and feeling like a failure. There’s a better way to approach doing, and yes, Yoda, there is a try.

May the Process Be with You

From Volume 5, Issue 2Yoda once said “Do or not do. There is no try.” I’ve found those words less than helpful. In almost 35 years of working with teams to improve results, sales, market penetration, and team solidarity, as well as reach a myriad of other goals, I never saw anyone, as Nike says, “Just Do It.” But I have seen a lot of success using the process I recommend.